Hi, I’m Amy Vernon.
My superpower is knowing what your audience wants before they do.
About me - your digital Swiss Army knife
I am an adept digital strategist, known for understanding what people seek online and mastering the art of reach across industries. I spent much of my career in journalism and was even on a Pulitzer Prize winning team. My journey spans media companies, social analytics platforms, apps, and more, where I've excelled in building bridges between end users and engineers - often described as the vital hub within organizational wheels.
My expertise extends to building both large and small communities, significantly boosting page views, and enhancing SEO practices, evidenced by my role as a judge for The Drum's Search Awards USA. I'm skilled in transforming online engagement, exemplified by turning online trolls into valuable community members and enhancing metrics through A/B testing in emails and social posts.
Driven by curiosity, my approach revolves around the essential question, "Why?"—a pursuit that uncovers real needs over perceived wants. This insight-driven method has attracted interviews by top-tier publications like the Wall Street Journal, New York Times, and Forbes, and recognized me as an inaugural inductee of the New Jersey Social Media Hall of Fame.
A recognized speaker, I've shared my insights at prestigious platforms including SXSW Interactive and Columbia University's Social Media Weekend, discussing topics from social media and content creation to online harassment and community building.
Hire me to elevate your digital presence, engage your audience, and drive meaningful growth.
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Community Strategy
I design and implement comprehensive community strategies that foster engagement, growth, and loyalty, turning audience members into active community participants.
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SEO Engineering
With a meticulous approach to SEO, I enhance website visibility and user engagement by leveraging cutting-edge optimization techniques and industry best practices.
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Holistic Social Media
I create dynamic social media campaigns that resonate with diverse audiences, utilizing data-driven insights to maximize reach and interaction across ALL platforms.
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A/B Testing
I refine digital marketing efforts and user experiences by systematically testing variations and implementing the most effective strategies for engagement and conversion.
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Analytics, Reporting
I employ advanced analytics tools to interpret complex data, providing actionable insights and detailed reports that drive decision-making and optimize performance.
Testimonial
“Amy has an amazing ability to create, build and engage communities. Her ability to work across departments (product, marketing, even sales!) was crucial to the development of the platform. She is the first person I call when I need help thinking out of the box.”
- Marcela Shine, Head of Community & Marketing @ ZenBusiness
