What your social media efforts can learn from ganjapreneurs

Because your head isn't buried in the sand, you already know about the state of legalized marijuana for both medical and recreation use, with reports projecting that the income possibilities in the next few years will outpace candy and even the NFL.Clearly, they're on to something, and although political uncertainty has some investors shy about pulling the trigger, related services are booming.

So what can you learn from the ganjapreneurs fueling this growth?

First, let me say that my personal opinion has nothing to do with this analysis, rather an observation on the business side of this growth and how your social media efforts can benefit.Now, how can your social media efforts benefit from what this new broken ground is proving? Turns out, there's plenty to learn.

1. Not everyone likes weed

The first, and most important lesson ganjapreneurs have to offer is that although there is a vocal group of supporters for marijuana legalization, it isn't a cause that everyone is on board for.They know that. So how do they cope?First, they all know that there will be naysayers or people that hate their model, and of course, people who blame them for the decline in society.Will your business ever be accused of ruining a culture? Probably not, but you'll encounter criticism, and the best medicine is embracing your supporters and allowing critics to voice their concerns and move on.The truth is that the supporters lining ganjapreneurs' pockets are truly enthusiastic, and they're ready to evangelize. How are you taking advantage of the group of people (no matter how small) that would be willing to evangelize about your brand online?

2. Early adoption

Although ganjapreneurs just getting into the game will likely do well, there are others who were the first dispensaries, app creators, machine inventors, growers, and marketers, beating many to the starting line.When a new social network is born, it's worth checking out, because it may be a goldmine. But many dispensaries have already shut down for their not following the law to the letter, or because they weren't business minded, just jumped in.Your social media efforts can fly or flop just as easily. As with any business move, you must do your homework, and be willing to be flexible. Get to the starting line first, but be prepared to continually tweak and do your homework, and always follow the rules - you could blossom as a result.

3. Misconceptions abound

When you hear "ganjapreneur," do you think long haired hippy stoner? In many cases, you're right, but there is a growing number of business people pouring cash into a business opportunity.Put some thought into what misconceptions there are about your industry, business model, or even your specific business. Remember that there is a fine line between brushing off misconceptions and dealing with them head on. Your social media efforts can benefit from either answering these misconceptions or being an advocate for your industry, both of which can lead to a higher profile for your brand or yourself. Bingo.Ganjapreneurs have reacted in a variety of ways, from attempting to band together and demystify legalized marijuana through branding, others have done extensive public relations to put a new, more polished face on the general brand.

The bottom line

Some ganjapreneurs are rolling in dough, others are being raided without any real reason offered, and others are already failing, all depending upon how they've positioned themselves in the market and reacted to popular opinion.You can do the same. Consider what people think of you, your company, or your industry, and use that to your public relations advantage through social media. Don't pick fights, pick causes. Some will like you, others won't, and remember that there is often an advantage to being an early adopter.Photo credit: Internet meme culture. Thank you.