Social Media Week 2012: New York City
I have the good fortune to be on several panels over the course of the week, so I thought I'd round them up here. I hope to see some of you there!Monday, Feb. 13:• Democratizing The Conversation: The Future Of Brand Journalism In Social Media - immediately following the keynote by Dan Abrams, our panel begins. It's Shane Snow (co-founder of Contently), Matt Creamer (editor at large for Advertising Age), Duy Linh Tu (head of digital media at Columbia University's School of Journalism) and me. We'll be discussing "the future of the trend that's taking 2012 by the throat." Noon to 2 p.m., Art & Culture Content Hub at Hearst Magazines, 300 W. 57th Street, 16th Floor.Tuesday, Feb. 14• She Shall Lead: Helping Women Take a Leadership Role in Social Media - The fabulous Mo Krochmal of Social Media News NY put together this panel, in which five of us tell our stories and then work with the audience to develop strategies to get more women in leadership positions in the social media world. Also on the panel: Linda Bernstein, Boomer & writer extraordinaire; Gemma Craven, the super-cool EVP of Ogilvy's 360 Digital Influence Group in NYC; Laura Mignott, one half of the ultra-hip DigitalFlash agency; and Nora Walsh, director of PR for the iconic (and gorgeous) Pierre Hotel. 5:30 to 8 p.m., New York Institute of Technology Auditorium, 16 W. 61st St., 11th Floor.Thursday, Feb. 16• Social Media Action Camp - a one-day conference of learning sessions with clearly stated learning outcomes so attendees know what to expect and will come away with actual information they can put to use. Organized by Digital Brand Marketing Education. Separate (paid) registration. 8:30 a.m. to 4:30 p.m., Roger Smith Hotel, 501 Lexington Ave. (home of the best bacon in NYC)Friday, Feb. 17• Let's Get Ready to Tumblr! Build community by reimagining and redistributing your content - The time of cultural curation has arrived and it’s all happening on Tumblr. On the panel: Tumblr's very own Mark Coatney, BuzzFeed's Lindsey Weber, Flavorpill's Russ Marshalek and The Atlantic's Jared Keller. Extra bonus: We're going to break a record! (Still deciding what the record is.) 2-3:15 p.m., RecordSetter HQ, 167 Canal St.• Web Chix Connected- A panel discussion and screening of the documentary Connected. The post-screening panel includes She Says U.S., Girls in Tech NY, Girl Approved, web astronaut Sandra Ordonez and me, and focuses on fostering collaboration and empowerment. Cost: $15. 6 to 9 p.m., Hyper Island, 250 Hudson St., entrance on Dominick Street.